A historical first for smartphones
According to Statista today ‘about 20 to 22 million people in South Africa use a smartphone, which accounts for about one third of the country’s population’. This number is expected to increase in the next few years. Statics further reveal that that the Hisense U961 is the most used phone in the country followed by the Mobicel (Rebel and Astro) these two are followed by popular international brands such as Samsung and Apple. There is a newcomer looking to change things up in the South African smart phone scene.
“Korea has Samsung, China has Huawei and Techno. The US has Apple and now Africa and South Africa has Mara”.
These were the words of founder and CEO of Mara Group, Ashish Thakkar. Thakkar was delivering his speech at the Dube Trade Port during the factory opening of South Africa first smartphone manufacturing plant in Durban on Thursday.
What does the Mara phone have to offer?
The Mara Z, which cost R4000, has a 13 megapixel selfie camera on the front and a similar camera on the back. The screen size is 5.7 inches, with a resolution of 720p. The Mara X also has 3GB of RAM and 32 GB of storage. The Mara X features a fingerprint sensor on the back, 5,5 inch wide screen and has 16 GB of storage and also has a 5 megapixel camera.
The Mara Phone is a historical first for smartphones, and South Africa. It is manufactured in Africa. The first plant was opened in Rwanda and the second FACTORY is now located in KwaZulu Natal. The phone is reported to be doing very well in Rwanda and Mara Group has plans to introduce the phones to the rest of the continent, in countries like Kenya.
Although the Mara phone has already made history, in South Africa, the demand for smart phones is driven by affordability, mobile network and features. How will the Mara Phone fair? Only time will tell…