AFRICA’S ENVIRONMENTAL ATTRIBUTES REVEALED
By: Khethukuthula Lembethe
“Why buy a drill, just borrow a whole,” pointed out serial entrepreneur Jason Drew during a lecture at the National Arts Festival in Grahamstown on Saturday.
According to Drew, who is also an international business leader, sharing is what Africa has been very good at doing, as he unlocked the future of the relationship of humans, machines and nature.
“If we do not want to be defined by our scarcity, we should redefine scarcity,” he said.
“Africa has the land, water and minerals that the world needs.”
Water is one of the most traded commodity of which the rest of the world needs to survive. He magnified on how most companies use water to produce their products.
“CocaCola doesn’t make coke, they are just good purchasers of water,” Drew said.
With regards to sharing, he talked on how people in the United Kingdom share drills to save money. Drew has also started a nutrient recycling business which recycles human waste in Africa to sell to farms in other parts of the world. This is seen as one of the ways in which Africa can contribute to the environment while also improving and uplifting her own state of living through profits.
Noko Pela said that this invention is a master class. “It’s natural, its progressive and it will change the way people think about their waste,” she said.
The audience was startled at Drew’s revelations of Africa’s wealth which is friendly to the environment, sustainable and promotes economic growth.
Of the two billion additional people on the planet by 2050, half will be living in Africa. Which in turn upsurges the ratio of sharing.
Drew confirmed, “The Nile River by 2015 will not reach the sea. The environment is forever changing, before it was known all rivers led to the sea, but today that is no longer true.
“I found the lecture intriguing, he is very innovative, and for him there is no box to think within,” said audience member, Mbali Mzinyathi.
These treasures of Africa unleashed by Drew make one see how important environmental preservation is and how Africa is sitting on wealth from nature. Africa should be redefining business and use what is God-given to grow.