CONTROVERSIAL ADVERT RAISES EYEBROWS
By: Veantha Naidoo
A new McDonalds advert has raised many eyebrows in the Indian community as it allegedly depicts stereotypes about South African Indians.
The 32-second advert of the McFeast Spicy burger features, local comedians Karou Charou, Jai’prakash Sewram and Simmi Areff.
Bianca Govender, who lives in Chatsworth said, “I think that the advert is very offending to people ,because in the advert the Durban Indian accent is very exaggerated and people who
do not know the various comedians in the video will think that all Indians behave or act like that.”
However many individuals believe that the context of the video has been blown out of proportion.
Shannon Reddy, who is currently studying animation said, “The advert is very light-hearted and is meant to be a joke.
In my opinion, I feel that people take things to seriously these days and need to learn to laugh at themselves, regardless of their race group or where they come from.”
According to the McDonald’s South African Corporate Affairs Director, Sechaba Motsiela, “We wanted to let South Africa’s spicy-food loving community know that there is a new
destination for spicy.
In the campaign, we use Karou Charou’s brand of comedy to drive home our extremely spicy offering.
We respect the opinions on the campaign and emphasise that these characterisations were selected because of their light-hearted nature,” said Motsiela.
She added that the intent of the advert was not to offend anyone, but to highlight the diversity and ethnicity of South Africa.