DTI SET FOR ANNUAL AWARENESS CAMPAIGN
By: Sthabiso Mdledle
The Department of Trade and Industry (DTI) is set for its Annual National Festive Season Compliance and Liquor Abuse Awareness Campaign.
According to the Presidency, the campaign is aimed at educating liquor traders about the importance of compliance with the country’s liquor laws and raising awareness among the
public about the adverse effects of liquor abuse, especially during the festive season.
According to Dr Rob Davies, Trade and Industry Minister, the DTI has embarked on the campaign because the festive season is notorious for excessive and irresponsible liquor
consumption, as well as the violation of the country’s liquor laws by traders.
“Liquor sales are above average and so is consumption during the festive season. It is peak time for liquor traders, so they need to be reminded to trade responsibly as per the conditions
of trading licences.
Given the spending and consumption hype that is inherent in the season, traders are more often tempted to exceed their allowed trading hours and ignore their conditions of trade such
as sales to minors and already intoxicated people,” said Minister Davies in a statement.
He said that since drinking liquor is perceived as a common form of recreation, it is important to warn consumers of the dangers of over-indulgence.
For liquor traders like Siyabonga Ngcobo (31) owner of the eThafeni Tavern in Mandawe, south coast, this initiative by the minister is really good and will sure educate a lot of youth
about alcohol abuse.
He said that this campaign is really important especially for small and rural outlets like his.
“We are faced with a challenge when it comes to limiting the youth’s consumption of alcohol, I hope the campaign will not stay in urban areas but come to the townships and rural
places,” added Ngcobo.
The campaign, under the theme ‘Combating Liquor Abuse is Everyone’s Business’, will kick off at Siyabuswa in Mpumalanga on Tuesday and will end in Rustenburg in the North West
on the 11th December 2015.