NEDBANK’S SHAZAM APP MAKES MONEY TALK TO YOU
Written by: Elizabeth Kunene
Nedbank has embraced technology and is introducing a new way of banking and understanding money literally, with the new Shazam app that helps you understand the story of South African money.
The app allows you to Shazam a note and a story will pop up. Although the campaign was launched on Wednesday 31 May, however the system was officially announced on 13 July and it forms part of Nedbank’s recently launched brand proposition and payoff line. The app is a combination of mobile technology with educational content that delivers a compelling message about the way we can all empower ourselves to achieve more. The aim is to change the way we think about money.
Marketing Communication and Cooperate Affairs Officer at Nedbank, Thulani Sibeko, said in a media statement that “One of the reasons only 6% of the population will retire happily is limited financial knowledge and Nedbank’s purpose as an economic enabler is to use our financial expertise to do good for individuals, families, businesses and society. Thus, ensuring that a higher percentage of the population starts seeing money differently and equip themselves with the necessary information.”
With the aim to educate, excite and inspire all in South Africa to see money differently, Nedbank has become the first bank in South Africa to embrace a new digital functionality to educate consumers using two things in their pockets, their money and their mobile device.
Sibeko also added that Nedbank continues to look for inspiring moments and journeys from all corners of the country. This includes individuals the bank has journeyed with as clients over the years and non-clients whose powerful life journeys continue to be an inspiration to all.
“Our objective or aim is to inspire, empower and educate consumers through the experiences of real people how money well managed can do good,” Sibeko concluded.