SA government slams looting of Clicks stores during #Clicksadvert protest
The South African government has condemned violent disruptions of Clicks stores, following the Economic Freedom Fighters (EFF), Clicks advert protest against the racially insensitive advert which was displayed on the store’s website.
Yesterday, the EFF targeted Clicks stores nationwide following the ‘racist’ hair advert which showed a picture of hair comparison between two black and two white women. In the advert, the black women’s hair was depicted as ‘frizzy and dull’ and ‘dry and damaged’ while the white women’s hair was described as ‘fine and flat’ and ‘normal.’
According to the party, the advert undermined the dignity of Black South Africans and suggested that ‘black people’s hair is damaged and inferior to that of white people’.
Minister in the Presidency, Jackson Mthembu called on all citizens to not take the law into their own hands.
“We remain committed to the values of democracy. Any forms of discrimination or violation of human rights for whatever reason cannot be tolerated as it undermines the progress made in building a united democratic country,” said Mthembu.
He said engaging in lawless behaviour is not a responsible way to resolve conflict.He further concluded that the government will continue to fight against discrimination.
“Even in the face of resistance by a small minority, we continue with efforts to build a united South Africa that we can all be proud of. As we launch Heritage Month today, we are reminded of the many cultured, traditions and languages that make us who we are. In the spirit of social cohesion, let us all cherish and respect one another regardless of colour, background, gender and religion,” he said.
Picture: Government Communication and Information System (GCIS)