ALL PAY AND NO PLAY
Written by: Zama Ngcoya
According to the latest Global Entrepreneurship Monitor (GEM), the world’s foremost study of entrepreneurship report, for South Africa, the rate of entrepreneurship in the country has declined during 2015 to 2016.
The report indicated that entrepreneurial intentions in South Africa have almost halved when compared to 2010 and are 3.9 times lower than the African average. It further stated that since 2014, there has been an 18% increase in creating startups out of necessity. This is attributed to the country’s poor economic growth and high unemployment rates, according to the GEM report.
Due to unprofitability or problems in accessing finance to sustain the business, 62% of businesses closed in 2015.
Although the money making industry has proven to be one which is very unpredictable and certainly most demanding. Journalismiziko featured three youth entrepreneurs who are using their passion, expertise and hunger for success to make a name for themselves in their respective fields.
At the top of the list of the young movers and shakers who do not believe in the concept of luck, is 22-year-old Jack-of-all-trades (master of it all), Nkululeko Thanduxolo Dladla, from the township of Umlazi.
This young multitalented owner of the company Multimedia No Limits Production states that the concept of his brand was inspired by various aspects of his life.
“The concept started about by me encouraging myself, and the stuff that I used to go through. When I used to asked people for advice they would just be like, ‘dude don’t stop’. So I basically just figured I would say the company is No Limits. It is more of an inspirational thing as it inspires me every day,” said Dladla.
Although Dladla’s first love primarily lies in the music scene, his other talents have allowed for his single-handedly run company to expand into many other platforms within the media industry. The services offered by this company include graphic designing, editing, photography, production, designing, beat making and studio time, with his target market being one which is very broad.
This young entrepreneur draws his inspiration from various sources.
“For me it is more passion driven. I have sacrificed a lot of things. I don’t even have a social life because I am always within the four walls trying to solve something. So my inspiration comes from loving what I do. I love what I do and I feel like that is how it should be for one to be successful. Part of what I do is also to ensure that I better my future, and my family. There are a lot of people rooting for me to do something so I need to give it to them,” he said.
Dladla’s hopes for the future are to see other young people coming up with their own things, particularly, black people. He maintains that everyone is unique so it is vital for them to find their own way around things.
He added that he also wishes for his company to grow and vie with big brands such as Bidvest, take over the media scene, travel the many corners of the world and changing the lives of other children by having a positive influence on them.
Dladla also shared some words of encouragement for other young people who wish to prosper.
“I would actually tell people to do what they love because you are only going to excel if you are doing what you love. Do not worry about the now, just focus on what you want to do. Not everyone is going to believe you in the beginning, so you have to show them the ropes. Don’t expect handouts or people to help you out. You need to go out and do the job yourself. Nowadays the money lies in independence. Passion should drive you into doing what you do because if you don’t love something then you will fall for anything. Nothing worth having comes easy,” he stressed.
According to Mhleli Sisanda Mkhize, the director of a photography company, Ezasembo Photography which focuses on capturing events around South Africa, the spirit of independence was engulfed in him from a young age. He became orphaned at a young age and was raised under the firm hands of his grandparents. Mkhize got inspiration to start up his own business from his local heroes from his community, and his family, and has been soaring ever since.
He advised people to capitalise on their talents.
“I always say everyone has a talent to showcase to the world. Use what you have even the least thought of and make money of it,” said Mkhize.
The young lad has big dreams for the future.
“I hope to see myself grow nationally and globally because it all starts as a dream and slowly grows with hard work,” he said.
For Sinomonde Ngwane, a graphic designer, illustrator and art and poetry blogger from Newlands West in Durban, the entrepreneurial route is no stranger to her.
“My business goes under the name “Doodlesandpoetry” and has not yet been formalised. I am just trying it out and trying to experiment with how I am going to make it commercially viable. My business offers illustration services, colouring books and graphic design services. My target market is the black youth and using my art to tell the experiences of young, black people,” said Ngwane.
She began in the year 2015, through her love for illustration. She wanted to find a way to do what she loves but also try and make it commercially viable.
Ngwane had some words of encouragement to share.
“My only advice to them is to keep putting their work out there and keep connecting with people that are doing big things in the industry and see what makes them successful. Then you can use the same thinking and apply it to your own style and make it work for you. Be yourself, have a voice and don’t be afraid to hype yourself,” said Ngwane.
In the future she hopes for the future are to have a Doodlesandpoetry design studio and have it be a space for young black creatives to meet and make magic. She would also love to collaborate with big brands and broaden her horizons as a designer.
*Caption: Owner of Multimedia No Limit Productions Nkululeko Dladla poses in his clothing label.