I won’t be shopping on #Black Friday, Here’s why
Since the beginning of November, I have received a slew of emails and messages from retail stores advertising their #BlackFriday ‘deals’. For the whole month I have been listening to relatives and friends talk about their plans for #BlackFriday. Eventually, I decided to look at some of these BlackFriday deals and I realised that Black Friday is not for me.
Yes, the deals are appealing in adverts shown on television and in the newspapers, but the reality is that the deals are designed to get you to act on compulsion. Stores lure you in with a limited-time offer and basically pressure you into purchasing goods you don’t need by creating false scarcity.
I know this is unpopular opinion and I know for a fact that thousands of South Africans will be lined up at retailers across the country, obsessing over materialistic possessions disguised as ‘specials’. And that’s cool too. As for myself, I will go to my flat and simply sleep.
I am not trying to be fake deep or anything. Maybe I simply do not understand the purpose and point of it all and I need someone to explain the whole phenomenon to me. It just seems like a scam. When I disclosed to a close friend of mine that I did not buy into the frenzy, she wasn’t surprised and she explained that it is appealing to individuals who generally can’t afford certain goods at the average price and Black Friday is a day that allows for people to purchase multiple wants in bulk at an affordable price.
Maybe I will have a change of opinion in a few years, until then…..Happy Shopping.
The views expressed in this article are those of the writer.