PHOTOGRAPHY AND FILMING IS MY PASSION
By: Mbuso Kunene
Nothing will ever stand on Siphephelo Joseph Mlungwana’s way, a founder and director of 39 Degrees Film Studio.
The 23-year-old from KwaMbonambi rural area in Richards Bay, north coast of KwaZulu-Natal, is living his passion.
He is the last born in a family of four, currently doing his last year in computer science studies at the University of KwaZulu-Natal (UKZN), Westville Campus.
Mlungwana said that he started his business of photography and filming after his friends complimented the work he has shown to them.
“One of my friends asked me if I have ever considered taking my hobby into business and that when I started to think of being an entrepreneur,” Mlungwana said.
Against all odds the aspiring businessman has been able to overcome trials with minor injuries.
“The biggest obstacle that I had to face while I was starting my business was to acquire a start-up capital,” he said.
Marketing a business is one of the most important aspects yet expensive.
Mlungwana said that he is still battling to gain his audience share.
“As a new player in the business field, who also lack sources of funds, I use social media to market my company to people,” Mlungwana said.
“I created Facebook and Instagram pages. I also post flyers around everywhere I go to market my business,” he added.
Minister of Small Businesses Development Lindiwe Zulu, urged young South Africans to create job opportunities and employ themselves.
Addressing young entrepreneurs at the 2015 Indaba, she said that government is willing to support small businesses and they are also giving mentorship and advice to them.
However that is all myth according to Mlungwana, who feels alone in the struggle of breaking it to the industry.
“I approached and have sent my business proposal three times to the National Youth Development Agency (NYDA) but it was unsuccessful,” Mlungwana said.
Above all Mlungwana still sees his business being one of the big players in the game of photography and filming.
“In five years’ time 39 Degrees Film Studio will be one of the best in producing quality music videos, short films and models’ portfolios,” he concluded.