PIRACY: A DESTROYER OF THE TALENTED HUSTLER
By: Philile Radebe
The South African entertainment industry is facing a major crisis.
It’s really sad that we, as proudly South African consumers continue to support the fraudulent and unacceptable sale of unauthorized copies of movies and songs by downloading them from the internet. The greatest victims of piracy in this country are recording artist and movie makers. These people intend to express their feelings and connect with the masses at home and on the streets while earning a living.
In the past few years we have seen major artists like Zombo, Lebo Mathosa and Brenda Fassie die relatively poor. These musicians put their blood, sweat and tears into their projects, hoping that when they release their work it will do well in the market. Often because of piracy, these albums seldom sell as expected in music stores.
According to Adams & Adams, music producer Robbie Malinga was quoted saying, “we work so hard to produce quality work but at the end of the day we do not get anything. When an artist dies a pauper; fans think the musician was irresponsible with their earnings, while it is actually piracy by proclaimed fans that limits their revenue.”
There are still people who are still buying originals. Hlobisile Ntuli, a regular Musica customer says, “I prefer buying original copies from a store, because the quality is better. Sometimes DVD’s bought from the streets are blurry and not clear. By buying these pirated works they continue the cycle of corruption and stealing”.
Rock Masango, a street vendor who has been selling fake CDs for the past two years said, “the reason I sell pirated work is because I am unemployed and I can’t find a job. We sell them for R20 but if a customer complains we give them for R10″.
South Africa needs to work hand-in-hand with musicians and all producing artists in fighting piracy. Masses still need to be educated about how piracy is destroying the careers of artists, producers and songwriter’s.
If we love music we need to purchase original copies, because when you pirate you are creating a platform for theft and fraud. You show no love or support as a fan.