SLAVERY FOR PERFECTION
By: Nomfundo Xolo
The need to shine out, the strive for perfection. Bought, made up and manufactured.
The fashion revolution began as early as the 1920s and still continues. Fashion addicts, retail therapy, all the same really; cautious about what we put on, and how we look. Concerned about what observers are going to say. Ironically they’re probably thinking the same.
Picture this: you’re walking in the sidewalk in a busy town. Then, someone gives a quick stare that seems to hold on just a bit too long. That glance, a look of disgust, criticism in the eyes, she didn’t like your skirt, obviously. At that very moment, you feel another glance, staying a little longer than it should. He stares, he likes, you notice, appreciation? Maybe!
That’s just how the life of fashion has always been able to survive. Without people to ignite it further and to another ‘season’, there wouldn’t be any fashion. It’s the regular evolution that keeps us on our toes, literary, toes in heels high, chin up collaborated with pink blush. The world rotates, so do the fashion trends, with no direction, we follow. We are hungry for no change at all, but just to keep on the norm, the Western norm. The warzone between ourselves, stressing, number crunching, debt deep because we can’t afford, still there we stand in the lines ready to paint the wardrobe all over again. It is called fashion denoted copying from each other since evolution and civilization began.
Fashion is inevitably everywhere the power it possesses has the capability to offer people a key to unlock their potential or self-destruct.
Fashion slavery lies inside the pocket, the credit card, and that mommy or daddy with sugar. Trying to keep up with fashion trends can cause tremendous effects, psychologically and physically more than financially. It can also lead to financial deficit, misbelief by the societal stereotypes and ideologies that paint an imaginary picture of what the ideal average person should look like.
These ideas tend to leave permanent effects, with numerous women and men blinded by the middle man between genuine and façade. The market lives on from our habits. Here we are spending, swiping, changing, charging and trading. The definition to the meaning of fashion, by research seems to differ with every individual. Fashion is language, a way of communicating through your clothes, attractive or not, it’s still artistic. “When I see something that I like, I buy it. Fashion can be an escape zone for some people, and also allowing them to go crazy,” said S’phumelele Nxumalo, a DUT interior design student.
While we mix and match and adding an accessories or two, a concerning observation needs to be recognized; the mixture of peer pressure, and to some a cry for help, attention and extremity.
With television and magazines constantly injecting the ideology that thin, slick and smooth with a Noami Campell physique, and that label clothes are the must have. The lack of originality with the constant strive to make a social statement forever goes on. Minenhle Mqadi said he, like most of the population, sees how people dress, picks what he likes and personifies it, “whatever you wear is an expression of yourself.”
The fashion pulse beats on, as painful as it may be psychologically not to be ‘in’, and on the pocket. Whatever the reasons may be for our slavery behavior towards fashion, the drive behind fashion creates the constant ‘diversity’ we assume to have through our clothes, the voice is screaming and yes we listen, and we buy.