THE COLOUR OF MAGIC AT THE VODACOM DURBAN JULY
Written by: Thembelenkosini Makhuba
The Vodacom Durban July (VDJ) is not only one of South Africa’s biggest sporting event but it also doubles as a major social and fashion scene.
This year’s fashion theme is ‘The colour of magic’.
The event attracts up to 50 000 people including celebrities, horse racing fanatics and every day South Africans looking to let their hair down. The experience, however, can sometimes be costly.
Durban-based stylist and radio personality Mthokosisi ‘Swenka’ Chiyi, has been attending the Durban July for 12 years due to “its spark”.
“Traditionally, it was a high society event and attracted high class people. Overtime it has lost its pizazz (spark) and now just attracts social butterflies and party freaks,” said Chiyi.
Public Relations student from the Durban University of Technology, Mbali Khelwa, went through thorough preparations for this event.
“I attended the Durban July last year for the very first time,” explained Khelwa. “It’s always that one event at the back of your head that you want to be a part of. So, last year my friend and I decided that we were going to be attending the Durban July and we did.”
A total of R2 650 was spent for her attire, which included her accessories and ticket. She added that she would do it again.
Nondumiso Madonsela, who is a fashion designer in KwaZulu-Natal, said the VDJ keeps designers on their toes.
“There is a lot of pressure, I think mainly because we always chase time but it’s always a good experience,” Madonsela said.
She added that the most a client has ever spent on a dress for the VDJ was R 6000 and it was a design from her archives. She advises people attending the event to always set a budget.
“If you’re consulting a designer make sure you have a budget, discipline is key and less is always more,” highlighted Madonsela.
Nkosazane Mayeye from the Eastern Cape described last year’s VDJ to be memorable.
“I’m attending this year’s for the entertainment. Last year was out of this world, exciting and glamorous,” she added.
Although Mayeye did not mention how much she planned on spending this year, she did express her plans in preparation for the event.
“I need to find a dress and shoes for the main event and other outfits for the pre and after parties as well as get my hair done and find a makeup artist,” she said. These are items that were on the to-do list for many.
Chiyi advised people attending the VDJ to spend their money wisely.
“There are people who come to the Vodacom Durban July to party, and there’s nothing wrong with that. But it would be very sad that over one weekend, you’re going to bombard your bank and use up all your funds. When Monday comes, you won’t be able to carry on with your life. That would be just sad,” explained Chiyi.
The VDJ’s main event takes place on Saturday with the main race is set at R4.2 million. Additionally, various events relating to the VDJ can be found in and around Durban.
*Caption: Client strutting her stuff in BeezCouture designs at the Vodacom Durban July.