COMMUNITY PROJECT PROMOTES LOCAL TALENT
By: Michelle Harripersadth
Most people can relate to that moment when the beat drops at a club or party yet they never tend to take notice of the hard work that was contributed to making that possible. The Beat Project Kwa-Zulu Natal is a community-based project that was created to help promote local talent and up and coming deejays get a foot in the industry.
Journalismiziko caught up with the founder of the Beat Project, Ashlen Padayachee commonly known as Deejay Ashy, to find out a little more about the exciting new venture.
JournalismIziko: Why don’t you tell us a little more about the Beat Project?
Ashlen Padayachee: The Beat Project KZN is a Social upliftment program for up and coming deejays in and around KZN. We provide a platform to showcase their talent through means of an online radio station, hosting various events and providing free workshops and tutorials.
JI: What was the aim of starting the project?
AP: I wanted to give back to my fellow deejay’s that have stood by my side as I had been awarded opportunities beyond my wildest imagination. There are a lot of talented people out there, but unfortunately if you do not know the right people you will go by unnoticed. My aim is to get their names out there, gather a fan base and book these deejay’s for events.
JI:Does the project have any plans for expanding their venues other than PMB and Durban?
AP: Eventually I would like The Beat Project to be known as a nationwide network of rising deejays.
JI: Do you have any sponsors?
AP: No not yet, all costs are currently incurred by me. The project is only four months in and as the project expands the costs become more strained. I would hope to get an official sponsor in the near future.
JI: How do you take advantage of social media and advertising?
AP: Most marketing is done through sites like Facebook, Twitter and via BBM. A large database has been formed of supporters. It has proven to be a successful form of advertising.
JI: How do you plan on expanding the beat project?
AP: As more people become aware of the cause that I am trying to promote, I do believe word of mouth will get The Beat Project to where it needs to be.
JI: Where do you see The Beat Project in 5 years?
AP: In 5 years time I would hope that The Beat Project will be a fully operational Deejay School, Radio Station and Learning facility for up and coming Deejay’s.
JI: What is your latest venture for the beat project?
AP: The beat projects newest venture is the matric ball makeover 2013. Basically I’m looking for 3 girls who cannot afford the high costs of preparation for a matric ball…I have arranged sponsors for designer dresses, hair, make-up, professional photoshoots, luxury transport and a vip after party. The submission process is as follows each girls need to submit a picture of themselves, and email their details through to me, with a paragraph of no more than 500 words as to why they deserve to be selected. Girls who participate in community projects, helped others in some way and helped their community. Basically I’m looking for girls who have a lot of heart! The selection list will be narrowed down to the top three based on the following criteria and the girls get to be treated like a princess for their matric ball. All candidates can email me on firstname.lastname@example.org