DURBAN FASHION FAIR KICKS OF WITH A BANG.
By: Michelle Harripersadth and Marcelle Naidoo
The 2013 Edition of the Durban Fashion Fair (DFF) kicks off at the Durban Exhibition Centre this weekend. Designers such as Jacqui Emmanuel, Pinki Dlamini and Mthokozisi Ntaka opened with a bang on Friday August 23 at the ICC Durban Exhibition Center.
As the annual event goes into full swing, young up and coming designers secured their stalls at the fair to showcase their bright and innovative designs.
Deputy Mayor of Durban, Nomvuzo Shabalala, was applauded for her fashion choice, as she sported an Amanda Laird Cherry design before introducing the mayor of Durban, James Nxumalo, as they cut the ribbon and officially opened the 2013’s edition of (DFF).
“The Fashion Fair’s main aim is to provide a platform for young emerging designers. We have to be proud South African’s wearing South African garments,” said Shabalala. While preparation’s went underway we caught up with opening designer of JSE Couture, Jacqui Emmanuel who said, “It’s very nerve wrecking to be opening a show of this calibre but at the same time it’s also a chip on my shoulder in the sense that people have the confidence in having me open up the show. You have to set the bar so high that people won’t say they started the show with something that wasn’t so dramatic. You have to set the atmosphere for the rest of the weekend.”
The Fashion Fair is an adaptation of the Business Fair which Durban hosts each year. Mr Price Managing Director, businesswoman and mother, Nicki Lyle said, “I had the privilege of growing up in KZN. From Western, African and Indian our secret weapon to fashion is our different culture.”
International designers from Italy and Milan attended the opening ceremony and 40 exhibitions are expected to be showcased during the course of the weekend.
Emmanuel’s collection was inspired by the industrial revolution of women and how they’ve grown from a housewife into a business power woman.
“Its about how people look at us in society and about breaking free. So you’ll see a lot of buckles and stud detail. You will feel restraint but you will also see the sexy silhouettes underneath. Its kind of like a lady breaking out into her sensual self,” said Emmanuel.
The four day event is sure to bring in talent from different walks of life and unite them through one art form.