More businesswomen taking up space in the hospitality industry
Celebrating women achieving greater things and creating legacies for next generations.
Shirley Jozana is the owner, and founder of Shirley J’s Enterprises, born and bred in a small town called Ngqeleni, in the Eastern Cape. Shirley J’s offer a fully equipped events centre that accommodates 150 guests and a Bed & Breakfast with 8 fully furnished rooms and parking space at no extra cost.
Her inspiration to start her business was the exposure to hotels and B&B during her time while employed under the Department of Arts and Culture in Eastern Cape.
“This has fed me an existing desire for independence and my appreciation of my father who worked in hospitality industry his entire life. The opportunity presented itself when I learned that the Ngqeleni town has no such facilities,” she said.
The business was completed early December 2019 and started fully operating in January 2020. “Seeing my business emerging from the ground to the imposing structure that it is now, has provided me with a tremendous sense of satisfaction, fulfilled and appreciated the power of a woman. The enthusiasm it has received by the people and the government institutions in particular being my own target clients inspires me,” Jozana said proudly.
Women taking space in the business world comes with a lot of challenges and Shirley advices those who wants to start their own business to do their own research and not rely on people’s opinions.
“Research into the type of venture you are interested in and search for niche areas where your business can succeed. Also ensure that you have enough self-funding as it is important as the majority of funders/sponsors demand to see your own contribution into the project as a guarantee to prove commitment in your part,” she added.
Picture: Shirley Jozana