CSA LAUNCHES SPONSORS’ FORUM
By: Nasiphi Mvunyiswa
Cricket South Africa launched its two-day Inaugural Sponsors’ Forum with commercial partners in Hermanus on Monday.
The Inaugural Sponsors Forum was attended by the Proteas test captain Graeme Smith and the head coach Russell Domingo, amongst other prominent guests. The topics that were addressed in the forum were topics such as fan engagement strategies, CSA pipeline and the current sponsorship landscape, just to name a few.
In a statement release by CSA, CEO Haroon Lorgat said that he sees the forum becoming an annual event because there is much constructive development attained at the gathering.
“We live in a fast paced and changing world where the needs of sponsors must be properly understood and we must challenge ourselves to do everything possible to help them achieve their goals,” Lorgat said.
He then concluded by saying that he hopes the opportunities provided by the collaborations will “lead to win-win situations” for all the parties involved.
The forum is not the only thing that’s causing waves as four Proteas players are on their way to Germany to the Adidas headquarters to receive their custom-made playing boots.
The boots are part of the efforts made by CSA to minimize the injuries in future games. Smith, Lonwabo Tsotsobe, Morner Morkel, Rory Kleinveldt and physiotherapist Brandon Jackon will make a three-day trip to the Nuremburg-based outlet.
Proteas Team Manager, Dr Mohammed Moosajee, said that the trip is about making use of the technology available to help improve the playing abilities of the players and they are grateful for the opportunity.
“Some of our players have experienced foot-related injuries and this visit will help in the prevention and effective management of this type of injury going forward,” he said.
Adidas is set to welcome the South African cricket team with open arms. “We at Adidas are really excited at the prospect of the Proteas’ players and management attending our facility in Germany”, said Adidas Marketing Manager, Adrian de Souza.
Smith has been suffering from an ankle injury for quite some time and is hoping that this will be the platform to help with his injury.