TSOGO SUN SPONSORS AMASHOVA RACE
By: Khanyisani Dlomo
If you have not been preparing for Amashova Durban Classic race, get your bike dusted off and start training because this year’s edition promises another alluring experience.
The KwaZulu-Natal’s premier cycle race – which is scheduled to take place on October 12 – has secured the sponsorship of Tsogo Sun which is the country’s leading hotels, gaming and entertainment company.
“We are proud to announce that Tsogo Sun will be sponsoring this year’s Amashova Durban Classic,” said race organiser Annie Batchelder on Thursday.
“This exciting new partnership means bringing together one of KwaZulu-Natal’s proudest brands and what is undoubtedly this province’s premier cycling event,” added Batchelder.
“This is part of Tsogo Sun’s commitment to assisting the eThekwini Council to reposition Durban as a destination of choice.
“We are firmly committed to aligning with events that will assist in putting Durban back on the map and boosting tourism to the region.”
Tsogo Sun Sales Director, Neil Fraser said the the sponsorship heralds a new beginning for both brands as it will be the first time that Tsogo Sun has embarked on a title sponsorship of this magnitude.
“This is a clear indication of our belief in this cycle challenge as one that has enormous potential for growth and appeal to our target market,” Fraser said.
“The sponsorship gives the race the opportunity to grow beyond its firm foundation as a much-loved annual cycle challenge to one that appeals to a far wider audience of novices, serious riders and families,” Fraser added.
“We believe the partnership is a perfect fit and are excited and privileged to be part of taking Amashova to new heights.”
The race – which welcomed over 10 000 jubilant riders in 2013 – starts in Pietermaritzburg and ends in Durban. This year’s edition will be the exciting criterium lap race which is set to draw cycling enthusiasts.
Johannesburg-based Nolan Hoffman from Team Abantu – who has won 15 national classics – emerged victories last year in the Men’s Elite with a time of two hours 18 seconds.
In the Women’s Elite, 26-year-old An-li Kachelhoffer of team Best Med ASG proved to be too much for other women, taking the first spot.