Sony Alpha 7C will hit South African stores soon
The new Alpha series camera launch the A7S III will be taking centre stage in the vlogging world.
Sony Electronic Inc. announced the news when introducing the new Alpha 7C camera and zoom lens, deemed as the world’s smallest and lightest full-frame camera system, just about 501 grams. Sony claims that it has uncompromising performance featuring advanced auto-focus, high resolution 4K video capabilities.
Sony says that the Alpha when paired with the world’s smallest and lightest FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, a 24.2MP camera, and a 35mm full-frame back illuminated Exmor R CMOS sensor and BIONZ X image processing sensor. Also has a flash that allows users to broaden their photo expressions with outstanding compactness and an intelligent light intensity control linked to camera
Deputy President of Imaging Products and Solutions Americas said, “We are committed to creating the best tools possible, based on the needs of our customers. The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world.”
The Alpha 7C combines Sony’s full-frame image quality, advanced Auto-focus capabilities and variety of video shooting functions in stunningly light and compact design.
Shirley Jozana, said she is not a vlogger or uses the camera a lot, “To advertise my business I make sure that I use top of the range camera so that I produce perfect quality videos for my website. The new Alpha will do just that with its advanced features, I will purchase it as a way of investment for my business.”
The new Alpha 7C compact full-frame camera will be available in late October and will be sold at approximately over R30 000.