The #LightSARed movement meant to save the events industry
The South African events industry organized a protest to raise awareness of the industry’s plight on Wednesday. The industry which is made up of freelancers, venues, theaters and festivals has not been able to operate since the lockdown was implemented.
According to the #lightsared website, the events industry will not survive the next 100 days. The industry is calling for the government to extend financial relief to those who earn a living in live events industries and technical production.
In an interview with eNCA, Projeni Pather, Chairperson of the Association of African Exhibition Organisers, spoke more about the campaign and why they used the color red.
“The color red signifies emergency and that is what is happening to our industry. We are in a state of emergency and if something is not done soon it will see the end to this industry and the end to these families supported by this industry,” Pather said.
Pather mentioned that the crisis has brought together the industry allowing it to stand together to fight as one.
“We believe that we contribute a huge amount to the economy and we believe that we bring smiles to people’s faces by the events we activate and bring business,” she said.
Pather said that as an industry they are ready to operate given the chance to by the government and they will operate under those guidelines.
Lona Tukela, local DJ said that he hopes this campaign will help and that the government will assist.
“It’s been months since I haven’t worked and it is frustrating me financially and mentally. I really hope this protest will make the government want to assist us,” he said.
People were urged to show support to the protest by lighting a building, an empty stage or any object in red, then taking a picture and sharing it on their social media platforms using the hashtag #LightSAred.