Digital content creators find new ways to produce content under lockdown
Social media influencers have been a trending topic for quite some time now, with having thousands of followers, eye catching Instagram feeds posing with well-known brand items it is no surprised that they always seem to be an interesting topic.
Thanda Masinga is a digital influencer from Empangeni. His journey as an influencer began when he had 8000 Instagram followers, the first campaign he worked with was IndaHash.
‘‘When I started getting approached by brands I did not take it seriously, because I did not understand it at that time. It was when I got my first cheque that I started investing more towards influencing,’’ said Masinga.
Masinga mentions that being an influencer or digital content creator is not something he wanted to do, it just happened and he took the opportunity as he saw that he would be getting paid to post. To have your own photo-shoot for the fashion side you can have a white backdrop with a few props to have add more life to the picture, Masinga added.
“The key point to be an influencer is to be yourself, know your audience and be creative especially now that we are in lockdown, this has definitely pushed me to find new ways to shoot content for brands without moving as much as I used to. When taking a picture of a food item now you can just lay a blanket down and make it look as though you are having a picnic in your back yard, “he said.
Brands Masinga enjoyed working with the most are Castle Lite, Amstel and IndaHash.
The South African influencing platform is such a small space as people can judge you based on your posts and one wrong move then you can be out, no brand will want to associate themselves with you.
Picture: Thanda Masinga/Instagram