“It’s either you do it with passion, or not at all”
Mnqobi Mthethwa is using his platform to keep empowering the youth with his profession.
The 26-year-old born in Othongathi, north of Durban, is a Public Relations, Media, and Communications professional. Mthethwa prides himself by being a helping hand to the youth using his skills.
“Community development through education, skills development and creating platforms for information for information sharing regarding entrepreneurship for the youth are some of the areas that my passion lies in. I therefore host career expos and empowerment youth-based conversations in order to address this need as well mentorship programmes where I try to groom graduates and students in the Public Relations field of study as well as those who wish to pursue a career in the sector of world of work.”
Mthethwa has been part of big projects like the Durban Jazz Festival, which was his first solo project, happening annually on the 26th of December.
“Our campaign saw us rope in and receive kind support from media institutions such as SABC (Morning Live, SABC News, Expresso and the Afternoon Express on SABC 3), ETV Morning Show, Gagasi FM, Classic FM, Vuma FM, Independent Media and many other print, broadcast, online and digital platforms. I am grateful to have worked for Zanele Mbokazi (Crown Gospel Music Awards), Lindelani Mkhize (IGNITE concert), Sbu Noah Live CD/DVD recording and Boston Media House Durban Campus.”
With the world being in a global pandemic affecting a lot of industries including PR as it revolves around events, Mnqobi specified that a lot of changes had to be put in effect and communications in any organisation had to up its game so that information is kept in uniform and as consistent as possible.
“The people we communicate with are humans too and we have to be aware of the challenges so that we reach out to them as people who we work with and who support us.”
For many having misconceptions about the profession, Mnqobi states that it’s not all about partying and free passes but the industry requires a lot of dedication, hard work and being able to think creatively.
“Pursue your career in PR if you have done research on what it is about and if you love it. Its either you do it passion or not at all,” advised Mthethwa.
Picture: Mnqobi Mthethwa (Facebook)