South African Breweries to Fight Alcohol abuse
South African Breweries(SAB) is encouraging the youth and young innovative entrepreneurs to participate in the Reduction of Alcohol Misuse (RAM) Awards programme, this initiative will see successful entrants being awarded amounts of money ranging from R250 000 to R500 000. Entrants will need to come up with innovative ways to discourage the misuse of alcohol among women and the youth in general.
Research has found that there is a strong link between drug use and social disadvantages, which can include but aren’t limited to, low education attainment, increased difficulty in finding and remaining employed, financial instability and poverty. SAB is looking for strategic entrepreneurs who can solve the problem of alcohol misuse which often leads to drunken driving, under age drinking, binge drinking, Foetal syndrome and resistance to behavior change.
Foetal Alcohol Syndrome, occurs when a woman drinks alcoholic beverages during pregnancy, causing harm to the fetus. This can result in mental and physical and developmental problems in the baby, there is no particular treatment for Foetal alcohol syndrome, and the damage to the child’s brain and organs cannot be reversed. However by merely avoiding drinking alcohol during pregnancy the mother can improve their chances of giving birth to a healthy baby.
According to SAB Foundation Social Innovation, RAM Awards will be open to any innovative solution that offers a credible prospect of meeting a demonstrable social and economic need. The SAB Foundation is targeting low-income beneficiary groups with a particular emphasis on innovation that benefits women, youth, people with disability and those in rural areas as well as demonstrating potential to become a sustainable businesses.
South African Medical Journal written by Government Employees Medical Scheme(GEMS) states that, South Africa has the highest prevalence of Foetal Alcohol Disorder in the world, GEMS encourages women not to drink alcohol while pregnant.
The SAB Foundation (RAM) 2021,is aimed at innovators with prototypes and early stage businesses that can solve a social problem associated with alcohol misuse.