Woch Abako designers hope to inspire the youth
Woch Abako founders, Sinothile Nhlozi and Gcina Lwandle see their brand being an emporium for young upcoming creatives.
Woch Abako is a fashion brand that was founded in 2017. Nhlozi and Lwandle were inspired by an entrepreneurship lecture at LISOF and Tyler Perry’s speech at the 2019 BET Awards.
“We were inspired by an entrepreneurship lecture in 2017 at LISOF in Pretoria. The activities that the speaker gave to us made us feel that if we started this it would be successful. Tyler Perry’s speech at the 2019 BET Awards motivated us to not fight for a seat at the table but we will create our own table and share it with the voiceless,” said Nhlozi.
Nhlozi said this inclusive brand aims to help people express themselves through clothes at an affordable price.
“We aim to satisfy every human who wants to look good. Our style is expressive we do this so people’s clothes can explain their personality before, you even speak to them. We have a wide variety of items available in affordable prices. Anyone who wants anything from us will have an item ready that fits their budget,” she said.
The designers hope to inspire upcoming designers and give them platforms to showcase their talent and also mentor the designers through internship programmes.
“We are hoping to create a platform in the industry for them to practice their work. We hoping to able to get students or people who are looking for internship experience to work with us as they gain experience needed in the life after school,” she said.
Covid-19 disrupted a lot of businesses, Woch Abako was no exception. The national lockdown did not only affect them financially but also took a toll on their creativity.
“The virus set us back quite a bit. We had our year planned out and had quite a lot of luxurious orders that got set back because there’s nowhere to go. During the first few days of lockdown, it depressed us as to how are we going to bounce back when nobody has been making money during the lockdown. We even considered looking for jobs to keep money coming in”.
“Mentally we had a bit of a creative block because we were used to a certain way of functioning in our studio and now we had to get creative and innovative. We found ways to design items that are one size fit all,” she said
Nhlozi said they have picked up pace and have been selling internationally.
“We have been selling nationwide and just recently our items have been taken internationally. The virus helped push us to a point we didn’t expect we’d reach so soon,” said Nhlozi.